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Lucy Inbar.
UX Writer & Content Strategist
"My team at Wix turned my name into a verb. When wireframes were ready, my PMs and designers would request all content be "Lucified". It became the everyday phrase to describe content that needed a human touch; to be written clearly, concisely, and in the Wix voice."
About me:
Native English Senior UX Writer and Content Designer with 15+ years of experience across
SaaS, product content, and content strategy.
Led UX writing across multiple Wix product verticals reaching 4M+ monthly users, improving engagement by up to 112% through data-driven microcopy and content governance.
Collaborated daily with cross-functional product teams to streamline flows leveraging accessibility, SEO, A/B testing, and AI workflows.
A positive, naturally motivated strategist who brings great energy and collaboration to building
inclusive digital products.
Skills:
Content Design - Product & Research - SEO - Accessibility - Content Advocate - Team Work
AI - Microcopy - Tone of Voice - User Flows - A/B Testing - Content Audit - KPI Optimization
Omer Burshtein
R&D TL - Wix
“Lucy is highly professional, independent, sharp and practical. She knows how to take complex situations and turn them into clear, effective solutions with minimal friction"
Jenni Nadler
Head of UX Writing - Wix
“She's one of those writers you genuinely hope ever team gets to work with. Lucy is fast and thorough a combination that's rarer than it sounds"
Andrea Rotman
LOM - Wix
“Lucy consistently goes above and beyond what is expected of her always willing to help others and contribute wherever needed”
Ilya Sverdlov
UX Designer - Wix
“Lucy has a strong understanding of user experience and always considers how content its into the overall product experience"
Shira Vilvovsky
UX Writing Student - Wix
“She's is encouraging and grounding equal measure: e believes in your work, gives honest feedback and somehow always leaves you feeling more confident"
Ruth Zuta
UX Writing TL - Wix
“Lucy has the ability to turn complicated concepts and flows into positive, empowering experiences”
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